English Reference

Word

trademark

Phoneticstrade·mark, stress on the first syllable

US/ˈtɹeɪdˌmɑɹk/

UK/tɹˈeɪdmɑːk/

Definitions

01legal brand protection

B2 · Upper Intermediate Countable noun Law

n. a name, symbol, or design that a company uses to identify its products and stop others from copying them.

n. a legally registered sign, design, or expression which identifies products or services of a particular source from those of others.

“The company's famous logo is a registered trademark that no one else can use.”

“The corporation filed a lawsuit alleging that the competitor's new logo was a clear infringement of their established trademark.”

Usage

Often used with the verbs 'register', 'infringe', or 'protect'.

Synonyms

02distinctive or signature

C1 · Advanced Informal

adj. describing something that is very typical of a certain person.

adj. serving as a distinctive or identifying characteristic of a person or thing.

“He walked onto the stage wearing his trademark leather jacket.”

“The comedian delivered the punchline with his trademark dry wit, prompting immediate laughter from the audience.”

03to register a brand

C1 · Advanced Law Technical

v. to officially register a name or symbol so that other people cannot use it.

v. to register a particular name, design, or phrase as a trademark to secure exclusive legal rights.

“They decided to trademark the new slogan before launching the advertising campaign.”

“The startup moved quickly to trademark their unique software architecture name to prevent copycats in the emerging market.”

Usage

This is a transitive verb and requires a direct object.

Synonyms

Collocations

Common phrases and expressions where native English speakers use the word “trademark” in context.

Verb

01. become a trademark

“His dry wit and deadpan delivery eventually became his trademark.”

verb + noun

02. infringe a trademark

“The court ruled that the competitor's packaging did not infringe the company's trademark.”

verb + noun

03. register a trademark

“The startup spent months trying to register a trademark for their unique logo.”

verb + noun

Adjective

04. distinctive trademark

“The director's use of vibrant colors has become his most distinctive trademark.”

adj + noun

05. registered trademark

“Always look for the symbol that indicates a registered trademark on the product label.”

adj + noun

Noun

06. trademark infringement

“The legal team filed a lawsuit citing trademark infringement and unfair competition.”

noun + noun

07. trademark protection

“International trademark protection is essential for brands expanding into global markets.”

noun + noun

Preposition

08. under a trademark

“The software is sold under a trademark owned by the parent corporation.”

prep + noun

Real-World Examples

“Mapping scents also could be helpful in quantifying flavors of foods or trademarking particular aromas like the scents of brand-name laundry detergents.”
Phys.org 21 Aug 2026
“Wham-O now owns the registered trademark for both the Boogie and Boogie Board names.”
Smithsonian Magazine 12 Aug 2026

Etymology

From trade + mark.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Related words

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.C1 AdvancedIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.7.0–8.0TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 5.0–5.595–113TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.945–990
Frequency
Frequent
Level
C1 · AdvancedOxford
Updated

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English Reference