messaging
n. uncountablen. the act of sending short written notes or pictures using a phone or computer. It also means the specific ideas or main points a company or person wants to tell the public.
n. the transmission of electronic communications via digital platforms; also, the strategic communication of specific themes or ideas by an organization to its audience.
I use instant messaging to stay in touch with my friends.
The company changed its marketing messaging to appeal to a younger, more environmentally conscious audience.
While the technical infrastructure for messaging has improved, the core challenge remains ensuring that the brand's messaging remains consistent across all social media channels.
Often used in business contexts to refer to public relations strategy or in technology to describe communication software.