outreach
n. uncountablen. the act of reaching out to help or involve people in a community. You use this when an organization tries to connect with people who might need their services.
n. an activity or program designed to provide services or information to a specific community, particularly those who are underserved or marginalized. Often used in the context of social work, healthcare, or corporate social responsibility.
The library started a new outreach program for local children.
The hospital's community outreach includes free health screenings and nutrition workshops for families in the neighborhood.
Effective community outreach requires a sustained commitment to building trust with local leaders rather than simply distributing information through impersonal digital channels.
From out- + reach.