ENGLISH
REFERENCE

promotional

adj.
B2 Upper Intermediate US //pɝˈmoʊʃənəɫ// UK //pɹəmˈəʊʃənəl// pro·mo·tion·al

adj. used to advertise or sell a product, service, or event. You see this on posters, in emails, or when a company gives away free items to get your attention.

adj. relating to the public advertisement or advancement of a product, service, or cause. Frequently modifies nouns associated with marketing materials or temporary price reductions.


SIMPLE

The company is giving away promotional pens at the event.

CONTEXTUAL

We are launching a new promotional campaign to attract younger customers to our online store.

COMPLEX

The marketing department allocated a significant portion of the annual budget to promotional activities, including social media sponsorships and limited-time discount codes for first-time subscribers.

Origin

From promotion + -al.

Usage

Typically placed before the noun it modifies. Commonly pairs with nouns like 'material', 'offer', 'campaign', or 'video'.

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