promotional
- 01 B2 Upper Intermediate
adj.used for advertising a product, service, or event to make it more popular.
adj.relating to the publicizing of a product, organization, or venture so as to increase sales or public awareness.
Simple“The company is giving away promotional t-shirts to attract new customers.”
In context“The marketing department launched a multi-channel promotional campaign to ensure the new software reached its target demographic before the holiday season.”
UsageCommonly modifies nouns like 'material', 'campaign', 'video', or 'offer'.
Synonyms - 02 C1 Advanced
adj.relating to a move to a higher or more important job position.
adj.pertaining to the advancement of an employee to a higher rank or position within a hierarchy.
Simple“She is looking for a job with better promotional prospects.”
In context“The internal audit revealed that promotional opportunities were not being distributed equitably across the various regional branches.”
UsageOften appears in the phrase 'promotional prospects' or 'promotional opportunities'.
Synonymsadvancementcareer related - 03 C2 Proficiency
n.a specific item or video used to advertise something.
n.a specific instance or piece of advertising material, such as a video or brochure.
Simple“The band released a short promotional to announce their upcoming tour.”
In context“The agency produced a high-budget promotional for the luxury car brand, focusing on cinematic visuals rather than technical specifications.”
Teacher's tipIn everyday English, people almost always use the shortened form 'promo' instead of the full word 'promotional' when using it as a noun.
Synonyms
“Woolworths has justified the increases because it regarded the previous prices as promotional prices, rather than the “standard shelf price” for each product.”
“The supermarket nearly doubled the price of a 420g can of Woolworths “Mexican Style 3 Bean Mix” during the promotional period – from 60c to $1 on 17 June – the data shows.”
From promotion + -al.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.