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REFERENCE

promo

n. · v.
US //ˈpɹoʊˌmoʊ// UK //pɹˈəʊməʊ// pro·mo
  1. 1 advertisement or offer (n.)
    B2 Upper Intermediate Informal

    a short video, advertisement, or special price used to promote a product or event.

    a promotional video, advertisement, or limited-time offer intended to publicise a product, service, or media production.

    Example

    The channel just aired a new promo for the upcoming season of the show.

    Example

    The marketing department launched a digital promo offering a fifty percent discount to the first hundred customers who signed up for the newsletter.

    Usage

    Often used as a countable noun referring to a specific piece of media or a deal.
  2. 2 wrestling/sports monologue (n.)
    C1 Advanced Slang Sport

    a speech or interview by a performer to build excitement for a match.

    a scripted or improvised monologue or interview intended to build a character's persona or generate heat for an upcoming competition.

    Example

    The wrestler cut a great promo that made everyone want to see the main event.

    Example

    The veteran performer was known for his ability to cut a compelling promo, effortlessly manipulating the crowd's emotions before the bell even rang.

    Usage

    Commonly used with the verb 'to cut'.
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  1. 3 to publicise (v.)
    C2 Proficiency Slang

    to promote or advertise something.

    to engage in promotional activity or to publicise a specific event or product.

    Example

    They have been promoing the new movie all over social media this week.

    Example

    The studio spent millions promoing the blockbuster across international markets, ensuring the lead actors appeared on every major talk show.

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