English Reference

Word

promo

Phoneticspro·mo

US/ˈpɹoʊˌmoʊ/

UK/pɹˈəʊməʊ/

Definitions

01advertisement or offer

B2

n. a short video, advertisement, or special price used to promote a product or event.

n. a promotional video, advertisement, or limited-time offer intended to publicise a product, service, or media production.

“The channel just aired a new promo for the upcoming season of the show.”

“The marketing department launched a digital promo offering a fifty percent discount to the first hundred customers who signed up for the newsletter.”

Informal

Usage

Often used as a countable noun referring to a specific piece of media or a deal.

02wrestling/sports monologue

C1 · Sport

n. a speech or interview by a performer to build excitement for a match.

n. a scripted or improvised monologue or interview intended to build a character's persona or generate heat for an upcoming competition.

“The wrestler cut a great promo that made everyone want to see the main event.”

“The veteran performer was known for his ability to cut a compelling promo, effortlessly manipulating the crowd's emotions before the bell even rang.”

Slang

Usage

Commonly used with the verb 'to cut'.

Synonyms

03to publicise

C2

v. to promote or advertise something.

v. to engage in promotional activity or to publicise a specific event or product.

“They have been promoing the new movie all over social media this week.”

“The studio spent millions promoing the blockbuster across international markets, ensuring the lead actors appeared on every major talk show.”

Slang

Synonyms

Real-World Examples

“She made the pharmacy a promo T-shirt, drew out her favourite lunch menu.”
The Guardian · 24 Sept 2026

This entry

Level
B2 · Upper Intermediate
Frequency
Frequent
Updated

Scan code

englishreference.com/q/promo

English Reference