promo
n. countable B2 Upper Intermediate US //ˈpɹoʊˌmoʊ// UK //pɹˈəʊməʊ// pro·mo
n. a short video, advertisement, or event used to promote something like a movie or a product. It is a shorter way of saying 'promotion'.
n. a promotional broadcast, advertisement, or video clip intended to publicise a specific product, media release, or event. Informal in register; a clipping of the word 'promotion'.
The band released a short promo for their new album.
The television network aired a thirty-second promo during the game to build excitement for the upcoming season finale.
While the full-length trailer provides a narrative overview, the social media promo focuses on high-energy visuals to capture the attention of scrolling users within seconds.
Usage
Commonly used as a modifier in compound nouns like 'promo video' or 'promo code'.