English Reference
Noun

relaunch

n.
B2 Upper Intermediate US /ɹiˈɫɔntʃ/ UK /ɹɪlˈɔːntʃ/ re·launch UK spelling relaunched, relaunches

n.a new start for a product, company, or website after a period of time. It is like a fresh beginning to attract more attention or improve the design.

n.a new introduction or reintroduction of a product, service, or brand to the market. Often implies a significant change in strategy, design, or target audience.


SIMPLE

The company announced a major relaunch of its mobile app.

CONTEXTUAL

After years of declining sales, the fashion brand decided to undergo a complete relaunch to appeal to younger customers.

COMPLEX

The successful relaunch of the software required not only a redesigned interface but also a comprehensive marketing campaign to rebuild consumer trust and awareness.

The company also revealed more about the coming relaunch of its audio and chat assistant Siri, which it now calls Siri AI.

BBC News· 9 Sept 2026
This entry
Level B2 · Upper Intermediate
Frequency Occasional
Updated