relaunch
n. B2 Upper Intermediate US //ɹiˈɫɔntʃ// UK //ɹɪlˈɔːntʃ// re·launch
n. a new start for a product, company, or website after a period of time. It is like a fresh beginning to attract more attention or improve the design.
n. a new introduction or reintroduction of a product, service, or brand to the market. Often implies a significant change in strategy, design, or target audience.
The company announced a major relaunch of its mobile app.
After years of declining sales, the fashion brand decided to undergo a complete relaunch to appeal to younger customers.
The successful relaunch of the software required not only a redesigned interface but also a comprehensive marketing campaign to rebuild consumer trust and awareness.