launching
n. C / Un. the act of starting a new project, business, or product for the first time. It can also mean sending a vehicle like a boat or rocket into the water or air.
n. the act of initiating a new venture, releasing a product to the market, or propelling a vessel or vehicle into motion. Often used in commercial or aerospace contexts to describe a formal commencement.
The company is planning the launching of its new phone next month.
The successful launching of the satellite marked a major milestone for the national space program.
Market analysts suggest that the launching of the new electric vehicle line will determine the firm's financial stability for the next decade.
Often used as a gerund; when used as a noun, it frequently takes the preposition 'of'.