ENGLISH
REFERENCE

launching

n.
US //ˈɫɔntʃɪŋ// UK //lˈɔːntʃɪŋ// launch·ing
  1. 1 starting a project or product (n.)
    B2 Upper Intermediate

    the act of starting a new business, product, or event for the first time.

    the formal initiation or introduction of a new product, service, or venture to the public.

    Example

    The launching of the new smartphone attracted thousands of tech fans.

    Example

    The successful launching of the regional marketing campaign resulted in a significant uptick in brand engagement across all digital platforms.
  2. 2 sending a rocket or ship (n.)
    B2 Upper Intermediate Science

    the act of sending a rocket into the sky or putting a new ship into the water.

    the physical act of propelling a vehicle into the atmosphere or onto the water for the first time.

    Example

    Crowds gathered at the coast to watch the launching of the giant ship.

    Example

    The precise launching of the satellite required perfect weather conditions and a series of complex mechanical checks.
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