English Reference

Word

launch

US/ˈɫɔntʃ/

UK/lˈɔːntʃ/

Definitions

01to start a project or product

B1 · Intermediate

v. to start a new business, project, or to put a new product on sale for the first time.

v. to initiate a scheme or project, or to introduce a new product or service to the public market.

“The company plans to launch its new smartphone early next year.”

“The marketing department is preparing to launch a global campaign to coincide with the release of the sustainable clothing line.”

Antonyms

02to send into the air or water

B1 · Intermediate

v. to send a rocket into space or to put a new ship into the water for the first time.

v. to propel a vehicle, such as a rocket or missile, into the air, or to set a vessel afloat in the water.

“NASA will launch the satellite once the weather conditions are perfect.”

“The shipyard workers cheered as the massive hull was finally launched into the harbour after months of construction.”

Antonyms

03to open a computer program

B1 · Intermediate Computing

v. to start a computer program or an app.

v. to execute or bring a software application or feature into operation.

“You can launch the app by clicking on the icon on your desktop.”

“The system may take a few moments to launch the heavy video editing software due to the limited memory available.”

Synonyms

Antonyms

04a starting event

B1 · Intermediate Countable noun

n. an event or the act of starting something new.

n. the act of initiating a project or the formal event held to celebrate the introduction of a new product.

“I was invited to the book launch at the local library.”

“The official launch of the charity foundation was attended by several high-profile donors and local politicians.”

05a type of boat

C2 · Proficiency Countable noun Nautical Technical

n. a large motorboat used for carrying people over short distances.

n. a large, often open, powerboat used for transport between a ship and the shore or for pleasure trips.

“The captain took the launch from the yacht to the harbour.”

“A small steam launch waited at the jetty to ferry the passengers across the lake to the summer estate.”

Synonyms

motorboattender

Collocations

Common phrases and expressions where native English speakers use the word “launch” in context.

Verb

01. launch a new career

“After years in finance, she decided to launch a new career in landscape photography.”

verb + noun

02. officially launch the product

“The company will officially launch the product at the international trade fair next month.”

adv + verb + noun

03. prepare to launch

“The ground crew worked through the night to prepare to launch the satellite.”

verb + infinitive

Noun

04. launch of a new website

“We are all looking forward to the launch of a new website that will improve user experience.”

noun + of + adj + noun

05. product launch

“The marketing team is busy organizing the product launch for our latest smartphone.”

noun + noun

06. successful launch of the campaign

“The successful launch of the campaign resulted in a significant increase in donations.”

adj + noun + prep + noun

Adverb

07. successfully launch the initiative

“The local council managed to successfully launch the initiative to reduce plastic waste.”

adv + verb + noun

Real-World Examples

“In a few weeks, she will launch an 86-date world tour that includes a 10-night run at the nearby Barclays Center and concludes in May with 11 shows at London’s O2.”
The Guardian 7 Aug 2026
“In normal or low-activity times, the Sun launches two to three CMEs a day.”
BBC News 14 Aug 2026

Etymology

From Middle English launchen (“to throw as a lance”), Old French lanchier, another form (Old Northern French/Norman variant, compare Jèrriais lanchi) of lancier, French lancer, from lance.

From Portuguese lancha (“barge, launch”), apparently from Malay lancar (“quick, agile”). Spelling influenced by the verb above.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Word family

VERB

launch(B2)

Related words

Idioms

Domains

ComputingNautical

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
Frequency
Common
Level
B2 · Upper IntermediateOxford
Updated

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