Phrasal verb
roll out
Irregular verb
Forms
Infinitive
roll out
Past
rolled out
Past participle
rolled out
Definition
phrasal verb. to officially start offering a new product, service, or system to the public. You use this when a company or government introduces something new for people to use.
phrasal verb. To introduce a new product, service, or policy to the market or public. This transitive phrasal verb often implies a planned, systematic implementation or a phased release.
Examples
“The tech company will roll out the new update on Tuesday.”
“After months of testing, the supermarket chain is ready to roll out its new loyalty program to all stores nationwide.”
“The administration's strategy to roll out the comprehensive healthcare reform faced significant criticism from opposition parties regarding its projected long-term costs.”
Examples
simple
“The tech company will roll out the new update on Tuesday.”
contextual
“After months of testing, the supermarket chain is ready to roll out its new loyalty program to all stores nationwide.”
complex
“The administration's strategy to roll out the comprehensive healthcare reform faced significant criticism from opposition parties regarding its projected long-term costs.”
Usage
This verb is transitive and can be used with or without the object between the verb and particle.
Teaching tip
Focus on the business context where it is most common; it suggests a smooth, unfolding process like unrolling a carpet.
Pitfall
The company rolled out it.
The company rolled it out.
When the object is a pronoun like 'it', it must be placed between the verb and the particle.
Phrasal verb
Particles
out
Separability
optional
Pattern
roll + out + object
Synonyms
Antonyms
Grammar
- Exam level
- CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
- Frequency
- Common
- Level
- B2 · Upper Intermediate
- Updated
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QR code
englishreference.com/q/roll-out