sexy
adj.adj. attractive or exciting in a way that relates to physical desire. In a business or technical context, it can also describe something that is very modern, interesting, and impressive.
adj. sexually attractive or exciting. In professional or technical registers, it functions as a metaphor for projects, ideas, or products that are high-profile, trendy, or aesthetically appealing.
The new sports car has a very sexy design.
The marketing team complained that the data security project wasn't sexy enough to attract major investors.
While the core engineering is robust, the company struggled to find a sexy angle for the product launch that would resonate with a younger, trend-conscious demographic.
From sex + -y.
From Latin sex (“six”) + -y, intended as a pun.
In professional contexts, it is used figuratively to mean 'exciting' or 'marketable', though it remains informal in this sense.