styling
n. C / Un. the way something is designed or shaped to look attractive. It is often used when talking about hair, clothes, or the appearance of a car.
n. the particular design, shape, or appearance given to an object or person for aesthetic effect. Uncountable when referring to the general process; countable when referring to a specific design choice.
The new car has very modern styling.
The interior designer focused on minimalist styling to make the small apartment feel more spacious.
While the engine performance remains unchanged, the mid-cycle refresh introduces aggressive exterior styling and premium materials to the cabin to better compete with luxury rivals.
Often used in the context of industrial design, fashion, or hair care.