associations
n. countable B2 Upper Intermediate US //əˌsoʊsiˈeɪʃənz// UK //ɐsˈəʊsɪˈeɪʃənz// as·so·ci·a·tions
n. the connections or feelings you have in your mind when you think of a person, place, or thing. It can also mean groups of people who work together for a specific reason.
n. mental connections between concepts, feelings, or memories; also refers to formal organisations of people with a shared purpose.
The word 'summer' has many happy associations for me.
Many professional associations provide their members with networking opportunities and access to industry-specific training.
The brand's marketing strategy focuses on creating strong associations between their products and a lifestyle of luxury and environmental consciousness.
Usage
Often used in the plural when referring to mental connections; typically takes the preposition 'with' or 'between'.