Word
repositioning
Phoneticsrepo·si·tion·ing
US/ˌɹipəˈzɪʃənɪŋ/
UK/ɹɪpəzˈɪʃənɪŋ/
Countable & uncountable
Definition
n. a move of something to a new place or position to make it work better. You use it for furniture, a product, or even a company idea.
n. a shift of something to a new position, place, or role in order to improve effectiveness or adapt to changed conditions. Often used for physical movement as well as business, branding, or military strategy.
Examples
“She tries repositioning the chair near the window.”
“The store boosts sales by repositioning popular snacks at eye level near the checkout.”
“After years of decline, the company's quiet repositioning from budget retailer to sustainable lifestyle brand finally restores customer trust.”
Examples
simple
“She tries repositioning the chair near the window.”
contextual
“The store boosts sales by repositioning popular snacks at eye level near the checkout.”
complex
“After years of decline, the company's quiet repositioning from budget retailer to sustainable lifestyle brand finally restores customer trust.”
Collocations
Common phrases and expressions where native English speakers use the word “repositioning” in context.
Verb
01. announce repositioning
“The board decided to announce repositioning of its main product line.”
verb + noun
02. benefit from repositioning
“Small shops can benefit from repositioning their products more clearly.”
verb + prep + noun
03. complete repositioning
“They completed repositioning of the desks over the weekend.”
verb + noun
04. focus on repositioning
“The team will focus on repositioning the brand for families.”
verb + prep + noun
05. plan repositioning
“We need to plan repositioning of the shelves before the reopening.”
verb + noun
06. repositioning succeeds
“If the repositioning succeeds, sales should recover next quarter.”
noun + verb
Adjective
07. corporate repositioning
“The airline announced corporate repositioning to target business travellers.”
adj + noun
08. major repositioning
“The store carried out major repositioning of its furniture to improve flow.”
adj + noun
Noun
09. period of repositioning
“The firm grew stronger after a difficult period of repositioning.”
noun + prep + noun
10. process of repositioning
“The process of repositioning the sofas took the whole morning.”
noun + prep + noun
11. announce major repositioning
“The CEO will announce major repositioning at tomorrow's meeting.”
12. benefit from successful repositioning
“The hotel benefited from successful repositioning as a budget resort.”
Synonyms
Related words
- Exam level
- CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
- Frequency
- Occasional
- Level
- B2 · Upper Intermediate
- Updated
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