ROI
n. C / Un. Stands for Return on Investment. A way to measure how much money you make from an investment compared to how much you spent on it. You use this to see if a project or business idea is worth the cost.
n. Abbreviation for Return on Investment. A performance measure used to evaluate the efficiency of an investment or compare the efficiency of several different investments. Calculated by dividing the net profit by the initial capital cost.
The new marketing campaign had a very high ROI.
Before approving the software upgrade, the board requested a detailed report on the expected ROI over the next three years.
While the immediate ROI appeared negligible, the long-term strategic value of entering the emerging market justified the substantial upfront expenditure and initial operating losses.
Commonly used as an acronym for 'Return on Investment'; often functions as a modifier before another noun.
The ROI for this is very highlyThe ROI for this is very highROI is a noun, so it is described by the adjective 'high' rather than the adverb 'highly'.