upfront
adj.adj. honest and open about your intentions or the facts. It can also describe a payment you make at the very start of a deal.
adj. characterised by openness, honesty, and directness; also refers to payments made in advance of receiving goods or services. Often used predicatively after linking verbs like 'be' or 'seem'.
She was very upfront about the costs.
The agency requires an upfront payment before they begin any creative work on the new campaign.
While some negotiators prefer to reveal their terms gradually, being upfront about your non-negotiable requirements can often save both parties significant time during the initial discovery phase.
Can be used attributively before a noun or predicatively after a linking verb.
an up front paymentan upfront paymentWhen used as an adjective before a noun, it should be written as one word or hyphenated, not as two separate words.