launched
v. B1 Intermediate US //ˈɫɔntʃt// UK //lˈɔːntʃt// launched
v. to start a new project, business, or product. You also use it when a ship is put into the water or a rocket is sent into space.
v. to set a motion in progress or initiate a major activity; to release a new product or service to the public. Transitive in most contexts, though it can be used intransitively when referring to a vessel entering the water.
The company launched its new smartphone yesterday.
The charity launched a nationwide campaign to raise awareness about water conservation.
After years of intensive research and development, the aerospace agency successfully launched the satellite into a geostationary orbit.
Usage
The verb is transitive and requires a direct object when referring to products or campaigns.