merchandising
n. uncountablen. the activity of promoting and selling products in a store. It also refers to products like toys or clothes that are based on a popular movie, book, or brand.
n. the promotion of goods for sale, particularly through creative display and marketing strategies. Also refers to commercial products derived from a specific media property or brand.
The movie made more money from merchandising than from ticket sales.
Effective visual merchandising in the storefront window can significantly increase the number of customers who enter the shop.
The studio's aggressive merchandising strategy involved licensing the characters to toy manufacturers and apparel brands months before the film's theatrical release.
Uncountable when referring to the activity or the collective category of products.