selling
n. uncountable A2 Elementary US //ˈsɛɫɪŋ// UK //sˈɛlɪŋ// sell·ing
n. the act of giving something to someone in exchange for money. It is the main activity of any business or shop.
n. the activity or process of transferring ownership of goods or services in exchange for currency. Often used to describe the professional techniques or strategies used to persuade customers.
The selling of the house took much longer than expected.
Hard selling involves putting a lot of pressure on a customer to make a purchase immediately.
The rapid growth of online selling has fundamentally altered the retail landscape, forcing traditional brick-and-mortar stores to reconsider their physical presence and customer engagement strategies.
Usage
Frequently functions as a gerund; often paired with 'of' when describing the object being sold.