Word
hype
US/ˈhaɪp/
UK/hˈaɪp/
Definitions
01exaggerated promotion
n. a lot of excitement or praise for something, often more than it deserves.
n. intensive or exaggerated publicity or promotion, often intended to create a sense of urgency or importance around a product or event.
“The new movie didn't really live up to all the hype.”
“Despite the massive marketing hype surrounding the product launch, initial sales figures were surprisingly modest.”
Informal
Usage
Often used with the verb 'live up to'.
Antonyms
02to promote heavily
v. to talk about something a lot to make people excited about it.
v. to promote or publicise a product or idea intensively, often using exaggerated claims.
“The company is trying to hype their new app before it even comes out.”
“The media began to hype the upcoming match weeks in advance, framing it as the greatest sporting event of the decade.”
Informal
Usage
Often used as the phrasal verb 'hype up'.
Antonyms
03excited
adj. feeling very excited or energetic about something.
adj. experiencing a state of high excitement or anticipation.
“The crowd was so hype when the band finally walked onto the stage.”
“The players were incredibly hype in the locker room, fueled by the prospect of winning their first championship title.”
Slang
Teaching tip
In formal writing, use 'excited' or 'enthusiastic' instead of this slang adjective form.
Synonyms
Antonyms
Real-World Examples
“There's been growing hype about Japan as a travel destination among young British people.” “In the last decade, with little in the way of hype, he has quietly become the pre-eminent producer of his generation.” Etymology
Clipping of hyperbole.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.
Scan code
englishreference.com/q/hype